How do you take a 2019 phenomenon to mobile?
It starts with education. The community needs to know and needs to know what to expect. Then comes the HYPE, yes in all caps. With a game franchise filled with non-stop action you need HYPE. Then comes facilitating the conversation with building a community culture. And then finally, is building more on that conversation with fan recognition and high engagement posts.
CLIO BRONZE WINNER - 2022
And once the community was educated on which Legends, which guns, when it will launch, and what awards they would receive, it was time for the hype!
Did I mention that every season there is a new look and feel? Season 1 introduced a brand new legend to the mix too.
Just like every GaaS, content needed to keep up with the players. So each season highlights the new Mobile Legend in a way that feels natural to their story.
After the launch of season 2 and the introduction of the new mobile only Legend, it was time for community engagement.
Again with a GaaS, there are certain things that need to happen, like encouraging micro transactions. We just made it as fun as the game itself.
And now on to Season 3. Where we are today!
